Anchoring

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Definition of 'Anchoring'

Anchoring is a cognitive bias that occurs when an individual relies too heavily on an initial piece of information when making decisions. This can lead to poor decisions, as the individual may not consider all of the available information or may be swayed by irrelevant information.

Anchoring can occur in a variety of situations, such as when making financial decisions, such as buying a house or car. For example, if an individual is told that a house is worth $200,000, they may be more likely to offer that price, even if the house is actually worth less. This is because the initial price serves as an anchor, and the individual may not consider other factors, such as the condition of the house or the current market value.

Anchoring can also occur when making decisions about other things, such as how much to tip a waiter or waitress. If a waiter tells you that the bill is $20, you may be more likely to leave a $5 tip, even if you would have left a larger tip if you had not been told the initial price.

There are a few things that you can do to avoid the anchoring bias. First, be aware of the bias and how it can affect your decisions. Second, take the time to gather all of the available information before making a decision. Third, consider all of the factors that are relevant to the decision, and do not let yourself be swayed by irrelevant information.

Anchoring is a common cognitive bias that can lead to poor decisions. By being aware of the bias and taking steps to avoid it, you can make better financial decisions.

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