Bait and Switch

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Definition of 'Bait and Switch'

Bait and switch is a fraudulent sales tactic in which a seller lures customers in with an attractive offer, only to then substitute a different (and usually inferior) product or service. This tactic is often used in online marketing, where it can be difficult for consumers to compare prices and features before making a purchase.

One common example of bait and switch is when a seller advertises a product at a very low price, but then when the customer tries to purchase it, they are told that the product is out of stock. The seller then tries to sell the customer a more expensive product instead.

Another example of bait and switch is when a seller advertises a product with certain features, but then when the customer receives the product, it does not have those features. For example, a seller might advertise a laptop with a high-resolution display, but when the customer receives the laptop, the display is actually much lower resolution than advertised.

Bait and switch is a serious problem because it can lead to consumers being misled and scammed. In some cases, consumers may even be left with a product that they do not want or cannot use.

If you believe that you have been the victim of bait and switch, you should contact the seller and demand a refund. You may also want to file a complaint with the Better Business Bureau or your state's attorney general's office.

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