Banner Advertising

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Definition of 'Banner Advertising'

Banner advertising is a type of online advertising that is displayed on a website as a rectangular graphic. It is one of the most common forms of online advertising, and it is used by businesses to promote their products or services.

Banner ads are typically placed at the top or bottom of a web page, and they can be static or animated. Static banner ads are simply images that are displayed on the web page, while animated banner ads are images that move or change.

Banner ads are typically paid for on a pay-per-click basis, which means that the advertiser only pays when someone clicks on the ad. The cost of a banner ad can vary depending on the size of the ad, the location of the ad, and the target audience.

Banner advertising can be a very effective way to reach a large audience, and it can be a relatively inexpensive way to promote a product or service. However, it is important to remember that banner ads are not always effective, and they can be easily ignored by web users.

In order to make banner ads more effective, it is important to use high-quality images, to target the right audience, and to place the ads in strategic locations on the web page. It is also important to track the performance of banner ads so that the advertiser can see how effective they are.

Banner advertising is a valuable tool for businesses of all sizes, and it can be a cost-effective way to reach a large audience. However, it is important to use banner ads wisely in order to get the most out of your investment.

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