Brand Extension

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Definition of 'Brand Extension'

Brand extension is a marketing strategy in which a company uses an existing brand name to launch a new product or service in a different category. This can be an effective way to reach new customers and grow sales, as it leverages the brand's existing awareness and reputation.

There are a few key things to consider when developing a brand extension strategy. First, it's important to make sure that the new product or service is a good fit for the brand's existing image. Second, the brand extension should be well-marketed to ensure that consumers understand the connection between the new product and the existing brand.

Brand extension can be a successful strategy for companies of all sizes. Some well-known examples of brand extensions include:

* Coca-Cola's line of flavored sparkling waters, such as Sprite and Fanta
* Nike's line of athletic apparel, footwear, and accessories
* Apple's line of personal computers, smartphones, and tablets

When done well, brand extension can be a win-win for both the company and the consumer. The company can grow its business and reach new customers, while the consumer gets a new product or service that they're familiar with and trust.

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