Brand Personality

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Definition of 'Brand Personality'

Brand personality is the set of human characteristics that a brand is perceived to have. It is the way a brand is represented in the minds of consumers. Brand personality can be used to create a connection with consumers and to build a strong brand image.

There are many different ways to define brand personality. One common approach is to use the Big Five personality traits, which are openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism. Another approach is to use the VALS framework, which divides consumers into four groups based on their values and lifestyles.

No matter which approach is used, brand personality is an important part of marketing. It can help to create a unique and memorable brand image, and it can also help to connect with consumers on a personal level.

Here are some examples of brand personalities:

* Apple is a brand that is known for being innovative, creative, and stylish.
* Nike is a brand that is known for being athletic, energetic, and competitive.
* Coca-Cola is a brand that is known for being fun, friendly, and approachable.

Brand personality can be created through a variety of marketing techniques, such as advertising, public relations, and social media. It is important to consistency communicate the brand personality across all marketing channels in order to create a strong and memorable brand image.

Brand personality is an important asset for any brand. It can help to build a strong brand image, connect with consumers on a personal level, and differentiate the brand from its competitors.

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