Disruptive Innovation

**Disruptive Innovation**

Disruptive innovation is a term coined by Clayton Christensen in his book "The Innovator's Dilemma". It describes a new product or service that creates a new market and disrupts an existing market. Disruptive innovations are often cheaper, simpler, and more convenient than existing products or services, and they appeal to a new set of customers.

**Characteristics of Disruptive Innovations**

There are a number of characteristics that define disruptive innovations. These include:

* They are cheaper than existing products or services.
* They are simpler to use.
* They are more convenient.
* They appeal to a new set of customers.
* They create a new market.
* They disrupt an existing market.

**Examples of Disruptive Innovations**

There are many examples of disruptive innovations in the business world. Some of the most well-known include:

* The personal computer disrupted the market for mainframe computers.
* The Internet disrupted the market for traditional media.
* The smartphone disrupted the market for mobile phones.
* The e-commerce disrupted the market for brick-and-mortar retail stores.

**Impact of Disruptive Innovations**

Disruptive innovations can have a significant impact on the business world. They can create new markets, disrupt existing markets, and displace established companies. They can also lead to job losses and economic disruption.

**Conclusion**

Disruptive innovation is a powerful force in the business world. It can create new markets, disrupt existing markets, and displace established companies. It can also lead to job losses and economic disruption. However, it can also be a source of innovation and growth.