Guerrilla Marketing

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Definition of 'Guerrilla Marketing'

Guerrilla marketing is a low-cost, unconventional marketing strategy that uses creative tactics to get attention and build brand awareness. It's often used by small businesses and startups with limited budgets, but it can be effective for companies of all sizes.

Guerrilla marketing tactics can include anything from street performances and flash mobs to viral videos and social media campaigns. The key is to be creative and think outside the box. Guerrilla marketing is all about getting noticed, so you need to come up with something that will stand out from the crowd.

One of the most important aspects of guerrilla marketing is that it's interactive. You want your audience to be engaged with your campaign, so make sure you give them something to do. This could involve asking them to participate in a contest, share your content on social media, or even just come up with their own creative ideas.

Guerrilla marketing can be a great way to reach a wider audience and build brand awareness on a budget. However, it's important to remember that it's not a magic bullet. Guerrilla marketing campaigns can be hit or miss, so you need to be prepared to experiment and see what works for your business.

Here are some tips for successful guerrilla marketing:

* Be creative and think outside the box.
* Get your audience involved.
* Use social media to your advantage.
* Track your results and measure your ROI.

Guerrilla marketing can be a great way to reach a wider audience and build brand awareness on a budget. However, it's important to remember that it's not a magic bullet. Guerrilla marketing campaigns can be hit or miss, so you need to be prepared to experiment and see what works for your business.

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