Hard Sell

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Definition of 'Hard Sell'

A hard sell is a sales technique that uses high-pressure tactics to persuade a customer to buy something they may not want or need. Hard sell tactics can include making false or misleading claims, pressuring the customer to make a decision quickly, and using aggressive or intimidating language.

Hard sells are often used by salespeople who are trying to close a deal quickly, regardless of whether the customer is actually interested in the product or service. This can be a problem because hard sells can lead to customers feeling pressured, manipulated, or even scammed.

There are a number of things that consumers can do to protect themselves from hard sells. First, they should be aware of the different types of hard sell tactics and how to spot them. Second, they should be prepared to walk away from a sale if they feel pressured or uncomfortable. Third, they should never feel obligated to buy something they don't want or need.

If you are a consumer who has been the victim of a hard sell, there are a number of things you can do. First, you can file a complaint with the Better Business Bureau. Second, you can contact the company's customer service department. Third, you can file a lawsuit against the company.

Hard sells are a common problem, but there are steps that consumers can take to protect themselves. By being aware of the different types of hard sell tactics and how to spot them, consumers can make informed decisions about whether or not to buy something.

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