Chain Store Sales
Definition of 'Chain Store Sales'
Approximately 10% of all retail sales comes from chain stores which makes them a good proxy for retail sales and consumer spending trends. Consumer spending, in turn, is around 60% to 70% of the economy so these are important figures as indicators for the direction that the economy is heading in. Most companies in the stock market have a direct or indirect dependence on consumer spending and as such their stock price will rise with increases in spending and decline with decreases. This in turn will impact the prices of index futures.
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