Lucrative

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Definition of 'Lucrative'

Lucrative is an adjective that describes something that is profitable or advantageous. In the context of finance, a lucrative investment is one that is expected to generate a high return on investment. Lucrative businesses are those that are able to generate a lot of profit.

There are a number of factors that can contribute to a business being lucrative. These include the size of the market, the level of competition, the cost of production, and the pricing strategy. A business that is able to operate in a large market with little competition and low costs will be able to generate a high profit margin.

The profitability of a business can also be affected by its pricing strategy. A business that charges a high price for its products or services may be able to generate a higher profit margin, but it may also lose market share to competitors who charge lower prices.

In order to determine whether or not an investment is lucrative, it is important to consider all of the factors that can affect its profitability. These factors include the size of the market, the level of competition, the cost of production, the pricing strategy, and the overall economic climate.

If you are considering making an investment, it is important to do your research and make sure that you understand all of the risks involved. A lucrative investment can be a great way to grow your wealth, but it is important to remember that there is always the potential for loss.

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