Mature Industry

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Definition of 'Mature Industry'

A mature industry is one that has reached a state of equilibrium, with little or no growth. This can be due to a number of factors, such as market saturation, technological advances, or changes in consumer preferences.

Mature industries are often characterized by low profit margins and high competition. As a result, companies in these industries must find ways to differentiate themselves from their competitors in order to survive.

There are a number of ways to do this, such as by developing new products or services, improving customer service, or expanding into new markets. However, it can be difficult to achieve sustainable growth in a mature industry, and many companies eventually decline or go out of business.

Despite the challenges, there are also a number of opportunities in mature industries. For example, companies can often take advantage of economies of scale to reduce costs and improve their profitability. They may also be able to generate cash flow that can be used to invest in new products or services, or to expand into new markets.

Overall, mature industries can be a challenging but rewarding place to do business. Companies that are able to successfully compete in these industries can often achieve strong financial returns.

Here are some additional characteristics of mature industries:

* Slow or no growth in demand
* High competition
* Low profit margins
* High barriers to entry
* Few opportunities for innovation
* Declining market share

Mature industries can be difficult to compete in, but there are also a number of opportunities for companies that are able to successfully navigate the challenges.

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