Mission Statement

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Definition of 'Mission Statement'

A mission statement is a formal declaration of the purpose of a company, organization or other entity. It typically includes an explanation of why the entity exists and what it hopes to achieve. Mission statements are often used to communicate the organization's values and goals to employees, stakeholders, and the general public.

There are no hard and fast rules for writing a mission statement, but there are some common elements that most effective mission statements include. These elements include:

* A clear and concise statement of the organization's purpose
* A description of the organization's values
* A statement of the organization's goals
* A call to action for stakeholders

Mission statements should be written in a clear and concise style that is easy to understand. They should also be aspirational and inspiring, and they should motivate employees and stakeholders to work towards the organization's goals.

Mission statements are important for a number of reasons. They can help to:

* Clarify the organization's purpose and goals
* Communicate the organization's values to stakeholders
* Motivate employees and stakeholders
* Create a sense of unity and purpose within the organization
* Attract and retain talent
* Improve the organization's reputation

When writing a mission statement, it is important to keep the following tips in mind:

* Be clear and concise.
* Use active voice.
* Avoid jargon and technical terms.
* Be aspirational and inspiring.
* Make it easy to remember.
* Be consistent with the organization's values and goals.

Mission statements are an important part of any organization's strategic planning process. They can help to guide the organization's decision-making and ensure that it is working towards its desired goals.

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