Normal Profit

**Normal Profit**

Normal profit is the minimum amount of profit a company needs to make in order to stay in business. It is the amount of profit that is necessary to cover all of the company's costs, including its operating expenses, taxes, and debt payments.

Normal profit is not the same as economic profit, which is the amount of profit a company makes above and beyond its normal profit. Economic profit is what investors are looking for when they invest in a company.

There are a few different ways to calculate normal profit. One way is to use the following formula:

```
Normal Profit = (Total Revenue - Total Cost) / Number of Units Sold
```

Another way to calculate normal profit is to use the following formula:

```
Normal Profit = (Return on Investment - Cost of Capital) * Investment
```

The first formula is more commonly used for businesses that sell products, while the second formula is more commonly used for businesses that invest in other businesses.

Normal profit is an important concept for understanding how businesses operate. It is the minimum amount of profit that a company needs to make in order to stay in business. Without normal profit, a company would not be able to cover its costs and would eventually go out of business.