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Definition of 'Trademark'

A trademark is a word, phrase, symbol, or design that identifies and distinguishes the goods or services of one company from those of another. Trademarks are used to protect brand identity and prevent consumer confusion.

Trademarks can be registered with the United States Patent and Trademark Office (USPTO). Registration provides the owner with certain exclusive rights, including the right to prevent others from using the mark in a way that is likely to cause confusion among consumers.

There are several different types of trademarks. The most common type is a word mark, which is a distinctive word or phrase that is used to identify a product or service. Other types of trademarks include design marks, which are distinctive designs or logos, and service marks, which are used to identify services.

Trademarks can be valuable assets for businesses. They can help to build brand awareness and customer loyalty, and they can also be used to protect against counterfeiting and other forms of infringement.

If you are considering using a trademark, it is important to do your research first to make sure that the mark is available and that it is not likely to conflict with any other existing trademarks. You can also consult with an attorney to help you with the trademark registration process.

Trademarks are an important part of intellectual property law. They help to protect businesses from unfair competition and they can also be used to build brand value. If you are considering using a trademark, it is important to understand the law and to take the necessary steps to protect your rights.

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