Willie Sutton Rule

The Willie Sutton Rule is a principle in investing that states that investors should invest in what they know. The rule is named after Willie Sutton, a notorious bank robber who was once asked why he robbed banks. Sutton replied, "Because that's where the money is."

The Willie Sutton Rule is based on the idea that investors are more likely to be successful if they invest in things they understand. This is because they are more likely to make informed decisions about the investments and to be able to manage them effectively.

The Willie Sutton Rule can be applied to a variety of investments, including stocks, bonds, mutual funds, and real estate. When choosing an investment, it is important to consider your own knowledge and experience. If you are not familiar with a particular investment, it is best to do some research before you invest.

The Willie Sutton Rule is a simple but effective principle that can help investors improve their chances of success. By investing in what they know, investors can reduce their risk and increase their potential returns.

Here are some additional examples of how the Willie Sutton Rule can be applied to investing:

* If you are a doctor, you may want to invest in medical research or pharmaceutical companies.
* If you are a teacher, you may want to invest in education-related companies.
* If you are a stay-at-home parent, you may want to invest in child care or family-friendly businesses.

The Willie Sutton Rule is not a guarantee of success, but it can help investors make more informed decisions about their investments. By investing in what they know, investors can reduce their risk and increase their potential returns.